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Technology plays a vital role in bridging the digital divide and
fostering sustainability in educational development. This is
evident through the successful use of social media in educational
marketing campaigns and through the integration of massive open
online courses to reorient learner interactions in higher education
environments. Marketing Initiatives for Sustainable Educational
Development contains the latest approaches to maximize self-guided,
interdisciplinary learning through the use of strategies such as
web-based games to elicit collaborative behavior in student groups.
It also explores the important role that technology serves in
educating students, especially in the realm of technological skills
and competencies. This book is a vital resource for educators,
instructional designers, administrators, marketers, and education
professionals seeking to enhance student learning and engagement
through technology-based learning tools.
Although the advancement of educational technologies is often
discussed in a teaching capacity, the administration aspect of this
research area is often overlooked. Studying the impact technology
has on education administration not only allows us to become
familiar with the most current trends and techniques in this area,
but also allows us to discover the best way forward in all aspects
of education. The Handbook of Research on Technology-Centric
Strategies for Higher Education Administration is a pivotal
resource covering the latest scholarly information on the
application of digital media among aspects of tertiary education
administration such as policy, governance, marketing, leadership,
and development. Featuring extensive coverage on a broad range of
topics and perspectives including virtual training, blogging, and
e-learning, this book is ideally designed for policy makers,
researchers, and educators seeking current research on
administrative-based technology applications within higher
education.
The creation of a sustainable and accessible higher education
systems is a pivotal goal in modern society. Adopting strategic
frameworks and innovative techniques allows institutions to achieve
this objective. The Handbook of Research on Administration, Policy,
and Leadership in Higher Education is an authoritative reference
source for the latest scholarly research on contemporary management
issues in educational institutions and presents best practices to
improve policies and retain effective governance. Addressing the
current state of higher education at an international level, this
book is ideally designed for academicians, educational
administrators, researchers, and professionals.
Marketing Strategies for Higher Education Institutions:
Technological Considerations and Practices provides different
aspects of marketing management and technological innovations in
all parts of education, including K-12, non-formal, and distance
education. Highlighting research studies, experiences, and cases on
educational marketing, this book is essential for educational
planners, administrators, researchers, and marketing practitioners
involved in all aspects of educational development.
Growing global competition for quality education, technology and
collaboration is playing a paramount role in redefining
institutions, requiring them to re-strategize to achieve a
competitive advantageous international position. Cases on
Innovations in Educational Marketing: Transnational and
Technological Strategies addresses the prominent issues involved in
marketing these new educational approaches that are revolutionizing
the entire education sector. The institutions highlighted in these
cases are emerging as educational corporate entities with a bouquet
of academic programs as products endeavoring to augment their
presence worldwide with innovative technological and transnational
strategies. This book provides comparative and comprehensive
analysis of technological and transnational strategies in
educational marketing on various issues across the world and also
the best practices and experiences from a diverse range of
countries.
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